An Independent Company by Michael Aylett
EcomRanx
Amazon account management and growth consulting for brands that need real operational experience behind the strategy.
Services
Built for brands that need results, not theory.
Account Management
Hands-on management of catalog, inventory, and account health for established Amazon brands.
Advertising & Growth
Advertising and listing strategy aimed at growing revenue without eroding margin.
Brand Strategy
Positioning and operational guidance drawn from managing accounts at real scale.
Background
Managed at scale, before it was a consulting pitch.
Before founding EcomRanx, I managed Amazon accounts for major brands including NetGear and Overstock, overseeing more than $72 million in combined annual revenue. That experience (the account-health issues, the advertising trade-offs, the catalog decisions that actually move revenue) is what EcomRanx is built on.
The Kind of Work
Two examples of the problems we get called in for.
Client details are kept confidential. These are representative of the categories and challenges EcomRanx works on.
Challenge
Inconsistent advertising spend was driving traffic without driving profitable growth.
Approach
Rebuilt the advertising structure around margin targets instead of raw traffic, and cleaned up underperforming campaigns.
Challenge
A large, inconsistent catalog was making account health difficult to manage.
Approach
Standardized listing content and inventory processes to reduce account-health flags and improve visibility.